Project Duration: 3 Weeks, Jan. - Feb. 2019 // Performance Footwear Design
A Pensole x New Balance brand sponsored learning project done at the New Balance design Facility in Lawrence, Massachusetts. I designed an a 2024 concept track spike for rising track star Sydney McLaughlin, with a focus on fit, material innovation, sustainability and energy preservation. I was mentored by New Balance running designer Matt Choto during the process, and worked in a team with Thaddeus Subra (footwear design), Trey Williams (footwear design), David Talbot (apparel design), Tyra Stokes (color + material design) and Adam Rosenbaum (marketing).
Project under NDA, view it here.